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Marketing planning : a step-by-step guide / James W. Taylor

By: Material type: TextTextPublisher: Englewood Cliffs, New Jersey : Prentice Hall, [1997]Description: xx, 364 pagesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0132420414
Subject(s): DDC classification:
  • 658.8
Contents:
Introduction
Marketing planning and strategy : what it is and why it is needed
What we know about what makes business profitable
The product life cycle : how the PLC drives your markets
Every company has strengths and weakness : how to understand and use your company's strengths and weaknesses
How to conduct a focused market review
How to conduct a competitive analysis
Analyzing your environment and dealing with what is "out there"
Where do you want to get to? Developing your own mission statement
Marketing intelligence and your customers
Sales force planning and management
Advertising, sales and trade promotion
All competition is now global
Technology--it is changing everything you do in business
Pulling it all together to develop a winning strategic marketing plan
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Sagana Homes I Branch Reference Section Circulation C 658.8 T243m 1997 (Browse shelf(Opens below)) Available 126727d
Browsing Sagana Homes I Branch shelves, Shelving location: Reference Section, Collection: Circulation Close shelf browser (Hides shelf browser)
C 646.79 D751f 1994 Fifty to forever C 658.4012 P839 1994 The portable MBA in strategy C 658.8 H623p 1992 The portable MBA in marketing C 658.8 T243m 1997 Marketing planning : a step-by-step guide C 658.8 T276w 2002 Will & vision : how latecomers grow to dominate markets C 658.85 B565h 1992 How I raised myself from failure to success in selling C 741.5 B882h 1989 Sack time

Includes index.

Introduction

Marketing planning and strategy : what it is and why it is needed

What we know about what makes business profitable

The product life cycle : how the PLC drives your markets

Every company has strengths and weakness : how to understand and use your company's strengths and weaknesses

How to conduct a focused market review

How to conduct a competitive analysis

Analyzing your environment and dealing with what is "out there"

Where do you want to get to? Developing your own mission statement

Marketing intelligence and your customers

Sales force planning and management

Advertising, sales and trade promotion

All competition is now global

Technology--it is changing everything you do in business

Pulling it all together to develop a winning strategic marketing plan

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