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The business plan guide for independent consultants / Herman Holtz

By: Material type: TextTextPublisher: New York : John Wiley & Sons, [1994]Description: xi, 228 pages : illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 047159735X
Subject(s): DDC classification:
  • 658.46
Contents:
Why you need a business plan
Mission statements and business definitions
Start-up planning
Initial commitments
Market analysis
Analyzing and qualifying markets and segments
The marketing plan
Planning the presentations and using the tools
Zeroing in on your market
Rates and pricing
The financial side of the business
A sample business plan
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Bagong Silangan Branch Reference Section Circulation C 658.46 H758b 1994 (Browse shelf(Opens below)) Available 126482d

Includes bibliographical references (page 214) and index.

Why you need a business plan

Mission statements and business definitions

Start-up planning

Initial commitments

Market analysis

Analyzing and qualifying markets and segments

The marketing plan

Planning the presentations and using the tools

Zeroing in on your market

Rates and pricing

The financial side of the business

A sample business plan

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