Marketing corporate image : the company as your number one product / James R. Gregory with Jack G. Wiechmann
Material type:
TextPublisher: Lincolnwood, Illinois : NTC Business Books, [1991]Description: xviii, 254 pages : illustrationsContent type: - text
- unmediated
- volume
- 0844232831
- 659.1
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Book
|
Cubao Branch Reference Section | Circulation | C 659.1 G822m 1991 (Browse shelf(Opens below)) | Available | 125238d |
Browsing Cubao Branch shelves, Shelving location: Reference Section, Collection: Circulation Close shelf browser (Hides shelf browser)
| C 658.802 H465s 2012 The successful marketing plan : how to create dynamic, results-oriented marketing | C 658.816 M353p 2004 The price advantage | C 658.85 Z21s 1993 Sales effectiveness training : the breakthrough method to become partners with your customers | C 659.1 G822m 1991 Marketing corporate image : the company as your number one product | C 659.1 R559p 2001 Positioning : the battle for your mind | C 659.2 Al398e 2001 Effective public relations | C 684.08 B851w 2014 Woodwork step by step |
Includes bibliographical references and index.
Image : the leading edge of corporate strategy
Establishing favorable market position : build public awareness and acceptance
Redefining the corporation : merger, takeover, and other reasons for name change
Pre-selling target markets : image and brand--the dynamic duo
Impacting the financial community : changing investor
Advocacy advertising : presenting the company's position on key issues
Managing a crisis : frontline defense when the world falls apart
Retaining quality employees : using image to recruit and keep the best
One important reminder : we are not alone
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