Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens

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Material type: Text

TextPublisher: New York : McGraw-Hill/Irwin, [2008]Edition: Eleventh editionDescription: xl, 712 pages : color illustrationsContent type:

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Contents:

Advertising perspectives

Crafting marketing and advertising strategies

Integrating advertising with other elements of the communication mix

Creating advertisement and commercials

Using advertising media

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	Main Library Reference Section	Circulation	C 659.1 Ar681c 2008 (Browse shelf(Opens below))	Available	105959d

Previous								Next
Previous	C 658.85 W555 2012 What got you here won't get you there in sales! : how successful salespeople take int to the next level	C 658.87 L668r 2001 Retailing management	C 658.87 R437 2011 Retailing : an introduction	C 659.1 Ar681c 2008 Contemporary advertising	C 659.1 R559p 2001 Positioning : the battle for your mind	C 664 F686 2009 Food science and technology	C 664 M135p 2003 Patenting life? Stop! : is corporate greed forcing us to eat genetically engineered food?	Next

Includes bibliographical references (653-672) and indexes.

Advertising perspectives

Crafting marketing and advertising strategies

Integrating advertising with other elements of the communication mix

Creating advertisement and commercials

Using advertising media

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