International marketing / Philip R. Cateora, John L. Graham

By:

Cateora, Philip R [author]

Contributor(s):

Graham, John L [author]

Material type: Text

TextPublisher: New York : McGraw-Hill/Irwin, [2005]Edition: Twelfth editionDescription: xiii, 697 pages : color illustrations, color mapsContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0072833718

Subject(s):

DDC classification:

658.84

Contents:

The cultural environment of global markets

Assessing global market opportunities

Developing global marketing strategies

Implementing global marketing strategies

Supplementary material

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	Main Library Reference Section	Circulation	C 658.84 C359i 2005 (Browse shelf(Opens below))	Available	100188d

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Previous	C 658.827 P462b 2003 Before the brand : creating the unique DNA of an enduring brand identity	C 658.83 C776m 2006 Marketing research	C 658.8342 Sc333c 2012 Consumer behavior	C 658.84 C359i 2005 International marketing	C 658.84 K18c 2016 The China factor : leveraging emerging business strategies to compete, grow, and win in the new global economy	C 658.84 R559e 2000 The 11 immutable laws of Internet branding	C 658.848 C886i 2000 International marketing research	Next

Includes bibliographical references and indexes.

The cultural environment of global markets

Assessing global market opportunities

Developing global marketing strategies

Implementing global marketing strategies

Supplementary material

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