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International marketing / Philip R. Cateora, John L. Graham

By: Contributor(s): Material type: TextTextPublisher: New York : McGraw-Hill/Irwin, [2005]Edition: Twelfth editionDescription: xiii, 697 pages : color illustrations, color mapsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0072833718
Subject(s): DDC classification:
  • 658.84
Contents:
The cultural environment of global markets
Assessing global market opportunities
Developing global marketing strategies
Implementing global marketing strategies
Supplementary material
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Main Library Reference Section Circulation C 658.84 C359i 2005 (Browse shelf(Opens below)) Available 100188d

Includes bibliographical references and indexes.

The cultural environment of global markets

Assessing global market opportunities

Developing global marketing strategies

Implementing global marketing strategies

Supplementary material

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