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Powerful proposals : how to give your business the winning edge / David G. Pugh and Terry R. Bacon

By: Contributor(s): Material type: TextTextPublisher: New York : American Management Association, [2005]Description: xv, 254 pages : illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 081447232
Subject(s): DDC classification:
  • 658.453
Contents:
The power of the A+ proposal
A simple notion : a proposal must sell, not just tell
Getting your message across : technical proposals for every reader
Selling the benefits : customer-oriented proposals
What it takes to win : credibility, acceptability, and preference
Winning executive summaries : your most powerful selling tool
Timing is everything : positioning to win
Proposal management : the art of containing chaos
Getting it written, getting it right : guide to creating compelling proposals
The review process : making sure the power is in the proposal
Learning forward : win or lose protocols for continuous improvement
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Cubao Branch Reference Section Circulation C 658.453 P978p 2005 (Browse shelf(Opens below)) Available 122651d

Includes bibliographical references and index.

The power of the A+ proposal

A simple notion : a proposal must sell, not just tell

Getting your message across : technical proposals for every reader

Selling the benefits : customer-oriented proposals

What it takes to win : credibility, acceptability, and preference

Winning executive summaries : your most powerful selling tool

Timing is everything : positioning to win

Proposal management : the art of containing chaos

Getting it written, getting it right : guide to creating compelling proposals

The review process : making sure the power is in the proposal

Learning forward : win or lose protocols for continuous improvement

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