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International marketing / Pervez Ghauri and Philip Cateora

By: Contributor(s): Material type: TextTextPublisher: New York : McGraw-Hill, 2009Edition: Second editionDescription: xxxiv, 659 pages : illustrations, mapsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780071268288
Subject(s): DDC classification:
  • 658.84
Contents:
Section 1. An overview
The scope and challenge of international marketing
The dynamics of international business
Section 2. The impact of culture on international marketing
Geography and history : the foundations of cultural understanding
Cultural dynamics in international marketing
Business customs and practices in international marketing
The international political and legal environment
Section 3. Assessing international market opportunities
Researching international markets
Emerging markets and market behaviour
Multinational market regions and market groups
Section 4. Developing international marketing strategies
International marketing strategies
International market entry strategies
Exploring, managing and logistics
Developing consumer products for international markets
Marketing industrial products for international markets
Marketing industrial products and business services
The international distribution system
International advertising and promotion
Personal selling and negotiations
Pricing for international markets
Section 5. Ethical, financial and organizational issues in international marketing
Ethics and social responsibility in international marketing
Financing and managing international marketing operations
Section 6. Supplementary resources
The country notebook : a guide for developing a marketing plan
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Krus na Ligas Branch Reference Section Circulation C 658.84 G411i 2009 (Browse shelf(Opens below)) Available 122638d

Includes index.

Section 1. An overview

The scope and challenge of international marketing

The dynamics of international business

Section 2. The impact of culture on international marketing

Geography and history : the foundations of cultural understanding

Cultural dynamics in international marketing

Business customs and practices in international marketing

The international political and legal environment

Section 3. Assessing international market opportunities

Researching international markets

Emerging markets and market behaviour

Multinational market regions and market groups

Section 4. Developing international marketing strategies

International marketing strategies

International market entry strategies

Exploring, managing and logistics

Developing consumer products for international markets

Marketing industrial products for international markets

Marketing industrial products and business services

The international distribution system

International advertising and promotion

Personal selling and negotiations

Pricing for international markets

Section 5. Ethical, financial and organizational issues in international marketing

Ethics and social responsibility in international marketing

Financing and managing international marketing operations

Section 6. Supplementary resources

The country notebook : a guide for developing a marketing plan

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