MARC details
| 000 -LEADER |
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| fixed length control field |
02547nam a22006017a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240125083149.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
220615s2009 nyua|||| ||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780071268288 |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
QCPL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.84 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Ghauri, Pervez N. |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
International marketing |
| Statement of responsibility, etc. |
/ Pervez Ghauri and Philip Cateora |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiv, 659 pages : |
| Other physical details |
illustrations, maps |
| 336 ## - Content Type |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - Carrier Type |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Section 1. An overview |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The scope and challenge of international marketing |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The dynamics of international business |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Section 2. The impact of culture on international marketing |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Geography and history : the foundations of cultural understanding |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Cultural dynamics in international marketing |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Business customs and practices in international marketing |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
The international political and legal environment |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Section 3. Assessing international market opportunities |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Researching international markets |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Emerging markets and market behaviour |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Multinational market regions and market groups |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Section 4. Developing international marketing strategies |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
International marketing strategies |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
International market entry strategies |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Exploring, managing and logistics |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Developing consumer products for international markets |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Marketing industrial products for international markets |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Marketing industrial products and business services |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The international distribution system |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
International advertising and promotion |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Personal selling and negotiations |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Pricing for international markets |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Section 5. Ethical, financial and organizational issues in international marketing |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Ethics and social responsibility in international marketing |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Financing and managing international marketing operations |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Section 6. Supplementary resources |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The country notebook : a guide for developing a marketing plan |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
Business & money |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cateora, Philip |
| Relator term |
author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |