Marketing mix : strategy in the Philippine setting / Josiah Go
Material type:
TextPublisher: [Manila] : The Author, [1992]Description: xvi, 292 pages : illustrationsContent type: - text
- unmediated
- volume
- 9719130768
- 658.8
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Book
|
Cubao Branch Filipiniana Section | Filipiniana | F 658.8 G573m 1992 (Browse shelf(Opens below)) | Available | 121778d |
Browsing Cubao Branch shelves, Shelving location: Filipiniana Section, Collection: Filipiniana Close shelf browser (Hides shelf browser)
| F 658.456 B165i 2020 Introduction to meetings, incentives, conferences and events management | F 658.47 D671p 2022 The PPDoc security systems : (personnel, physical & document/information security) | F 658.723 R463b 2006 BPO Pacific Rim, Inc. : a subsidiary of JJRGroup of Companies : dedicated to helping Filipinos build the Philippines from within | F 658.8 G573m 1992 Marketing mix : strategy in the Philippine setting | F 658.8 G573p 2017 Principles and practices in marketing in the Philippine setting | F 658.8 Il27p 2016 Principles of marketing | F 658.8009599 C338 2002 Cases on marketing management in the Philippine setting |
Includes bibliographical references and indexes.
Chapter I. Marketing : an introduction
Chapter II. Market segmentation
Chapter III. Marketing mix : the 4Ps of marketing
Chapter IV. Product strategy
Chapter IV-A. Green marketing
Chapter V. Managing product line
Chapter VI. Customer service strategy
Chapter VII. Distribution strategy and the strategic selling cycle
Chapter VIII. Pricing strategy
Chapter IX. Sales promotion strategy
Chapter X. Advertising strategy
Chapter XI. Putting it all together : diary of a marketing man
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