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Marketing mix : strategy in the Philippine setting / Josiah Go

By: Material type: TextTextPublisher: [Manila] : The Author, [1992]Description: xvi, 292 pages : illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9719130768
Subject(s): DDC classification:
  • 658.8
Contents:
Chapter I. Marketing : an introduction
Chapter II. Market segmentation
Chapter III. Marketing mix : the 4Ps of marketing
Chapter IV. Product strategy
Chapter IV-A. Green marketing
Chapter V. Managing product line
Chapter VI. Customer service strategy
Chapter VII. Distribution strategy and the strategic selling cycle
Chapter VIII. Pricing strategy
Chapter IX. Sales promotion strategy
Chapter X. Advertising strategy
Chapter XI. Putting it all together : diary of a marketing man
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Cubao Branch Filipiniana Section Filipiniana F 658.8 G573m 1992 (Browse shelf(Opens below)) Available 121778d

Includes bibliographical references and indexes.

Chapter I. Marketing : an introduction

Chapter II. Market segmentation

Chapter III. Marketing mix : the 4Ps of marketing

Chapter IV. Product strategy

Chapter IV-A. Green marketing

Chapter V. Managing product line

Chapter VI. Customer service strategy

Chapter VII. Distribution strategy and the strategic selling cycle

Chapter VIII. Pricing strategy

Chapter IX. Sales promotion strategy

Chapter X. Advertising strategy

Chapter XI. Putting it all together : diary of a marketing man

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