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The China factor : leveraging emerging business strategies to compete, grow, and win in the new global economy / Amy Karam

By: Material type: TextTextPublisher: Hoboken, New Jersey : John Wiley & Sons, [2016]Description: xvi, 285 pages : illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781119274018
Subject(s): DDC classification:
  • 658.84
Contents:
Section I. State of affairs
Chapter 1. The art of war ... and money
Chapter 2. East and West : the current state of affairs
Chapter 3. How China came up the ladder (and so quickly)
Chapter 4. The West no longer rules
Chapter 5. Introduction to the marketing framework of our analysis
Section II. China
Chapter 6. How the Chinese do business à la the 5Ps : a brief summary
Chapter 7. Market segmentation and target market selection + China's market penetration approach
Chapter 8. China : product => solution and innovation
Chapter 9. China : price => value-add
Chapter 10. China : place => partnerships
Chapter 11. China : promotion => customer relationships
Chapter 12. China : politics => the 5th P - the geopolitical dimension
Section III. The West
Chapter 13. Recommendations for the West and application of the 5Ps
Chapter 14. The West : product => solution and innovation
Chapter 15. The West : price => value-add
Chapter 16. The West : partnerships
Chapter 17. The West : promotion => customer relationships and culture
Chapter 18. The West : politics => the geopolitical dimension
Chapter 19. Innovation models : West and East
Chapter 20. The West : positioning
Section IV. Case studies
Chapter 21. Frenemies : if you can't beat them, join them
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Book Book Greater Project 4 Branch Reference Section Circulation C 658.84 K18c 2016 (Browse shelf(Opens below)) c. 2 Available 119956d
Book Book Main Library Reference Section Circulation C 658.84 K18c 2016 (Browse shelf(Opens below)) c. 1 Available 119955d

Includes bibliographical references and index.

Section I. State of affairs

Chapter 1. The art of war ... and money

Chapter 2. East and West : the current state of affairs

Chapter 3. How China came up the ladder (and so quickly)

Chapter 4. The West no longer rules

Chapter 5. Introduction to the marketing framework of our analysis

Section II. China

Chapter 6. How the Chinese do business à la the 5Ps : a brief summary

Chapter 7. Market segmentation and target market selection + China's market penetration approach

Chapter 8. China : product => solution and innovation

Chapter 9. China : price => value-add

Chapter 10. China : place => partnerships

Chapter 11. China : promotion => customer relationships

Chapter 12. China : politics => the 5th P - the geopolitical dimension

Section III. The West

Chapter 13. Recommendations for the West and application of the 5Ps

Chapter 14. The West : product => solution and innovation

Chapter 15. The West : price => value-add

Chapter 16. The West : partnerships

Chapter 17. The West : promotion => customer relationships and culture

Chapter 18. The West : politics => the geopolitical dimension

Chapter 19. Innovation models : West and East

Chapter 20. The West : positioning

Section IV. Case studies

Chapter 21. Frenemies : if you can't beat them, join them

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