MARC details
| 000 -LEADER |
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| fixed length control field |
02624nam a22005777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20231110153402.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
210630s2016 njua|||| b||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781119274018 |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
QCPL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.84 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Karam, Amy |
| Relator term |
author |
| 245 14 - TITLE STATEMENT |
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| Title |
The China factor |
| Remainder of title |
: leveraging emerging business strategies to compete, grow, and win in the new global economy |
| Statement of responsibility, etc. |
/ Amy Karam |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Place of production, publication, distribution, manufacture |
Hoboken, New Jersey : |
| Name of producer, publisher, distributor, manufacturer |
John Wiley & Sons, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2016] |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xvi, 285 pages : |
| Other physical details |
illustrations |
| 336 ## - Content Type |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - Carrier Type |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Section I. State of affairs |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 1. The art of war ... and money |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 2. East and West : the current state of affairs |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 3. How China came up the ladder (and so quickly) |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 4. The West no longer rules |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 5. Introduction to the marketing framework of our analysis |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Section II. China |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 6. How the Chinese do business à la the 5Ps : a brief summary |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 7. Market segmentation and target market selection + China's market penetration approach |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 8. China : product => solution and innovation |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 9. China : price => value-add |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 10. China : place => partnerships |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 11. China : promotion => customer relationships |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 12. China : politics => the 5th P - the geopolitical dimension |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Section III. The West |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 13. Recommendations for the West and application of the 5Ps |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 14. The West : product => solution and innovation |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 15. The West : price => value-add |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 16. The West : partnerships |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 17. The West : promotion => customer relationships and culture |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 18. The West : politics => the geopolitical dimension |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 19. Innovation models : West and East |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 20. The West : positioning |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Section IV. Case studies |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 21. Frenemies : if you can't beat them, join them |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Export marketing |
| Geographic subdivision |
China |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing |
| General subdivision |
Western countries |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
International business enterprises |
| Geographic subdivision |
China |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
International business enterprises |
| General subdivision |
Western countries |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
Business & money |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |