The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business / David Meerman Scott
Material type:
TextPublisher: Hoboken, New Jersey : John Wiley & Sons, [2016]Edition: Revised and expandedDescription: xi, 292 pagesContent type: - text
- unmediated
- volume
- 9781119272427
- 658.85
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| R 658.4092 Se454t 2016 Think simple : how smart leaders defeat complexity | R 658.8 K87p 2013 Principles of marketing | R 658.8 M345 2013 Marketing | R 658.85 Sc425n 2016 The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business | R 720.284 D852a 2015 Autodesk Revit Architecture 2016 : essentials | R 741.60952 V326g 2003 Graphiscape : Tokyo | R 741.609747 V326g 2003 Graphiscape : New York City |
Includes index.
The old world of sales and service
The new rules of sales and service
Your story
Integrating marketing and sales with buyer personas
The sales cycle is now the buying cycle
Agile, real-time social sales
The new service imperative
Agile, real-time social service
The social you
Your social company
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