Principles and practices in marketing in the Philippine setting / Josiah Go, Chiqui Escareal-Go
Material type:
TextPublisher: Quezon City : Josiah Go, [2017]Description: xiv, 491 pages : illustrationsContent type: - text
- unmediated
- volume
- 9789710596058
- 658.8
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
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Cubao Branch Filipiniana Section | Filipiniana | F 658.8 G573p 2017 (Browse shelf(Opens below)) | c. 3 | Room use only | 49852QC | |
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Greater Project 4 Branch Filipiniana Section | Filipiniana | F 658.8 G573p 2017 (Browse shelf(Opens below)) | c. 5 | Room use only | 49854QC | |
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Main Library Filipiniana Section | Filipiniana | F 658.8 G573p 2017 (Browse shelf(Opens below)) | c. 1 | Room use only | 49850QC | |
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North Fairview Branch Filipiniana Section | Filipiniana | F 658.8 G573p 2017 (Browse shelf(Opens below)) | c. 2 | Room use only | 49851QC | |
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Payatas Lupang Pangako Branch Filipiniana Section | Filipiniana | F 658.8 G573p 2017 (Browse shelf(Opens below)) | c. 6 | Room use only | 49855QC | |
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Project 8 Branch Filipiniana Section | Filipiniana | F 658.8 G573p 2017 (Browse shelf(Opens below)) | c. 4 | Room use only | 49853QC |
Browsing North Fairview Branch shelves, Shelving location: Filipiniana Section, Collection: Filipiniana Close shelf browser (Hides shelf browser)
| F 658.599 M266 1988 Management in the Philippine setting | F 658.723 R463b 2006 BPO Pacific Rim, Inc. : a subsidiary of JJRGroup of Companies : dedicated to helping Filipinos build the Philippines from within | F 658.8 Ac168p 2009 Principles of marketing | F 658.8 G573p 2017 Principles and practices in marketing in the Philippine setting | F 658.8 Il27p 2016 Principles of marketing | F 658.8009599 C338 2002 Cases on marketing management in the Philippine setting | F 658.82 Sa211s 2010 Sales promotion : principles & best practices |
Includes bibliographical references (pages 460-461) and index.
Marketing principles and strategies
Customer relationship
Marketing opportunity analysis and consumer analysis
Marketing opportunity analysis : consumer analysis
Marketing opportunity analysis : buyer behavior
Market opportunity analysis : market segmentation
Developing the marketing mix
Developing the marketing mix : value proposition (product and price)
Developing the marketing mix : place
Developing the marketing mix : promotional mix
Managing the marketing effort (the marketing process)
Marketing plan
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