Principles and practices in marketing in the Philippine setting (Record no. 13208)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01502nam a22003977a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231110153339.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191126s2017 ph a|||| b||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789710596058 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | QCPL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Go, Josiah |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Principles and practices in marketing in the Philippine setting |
| Statement of responsibility, etc. | / Josiah Go, Chiqui Escareal-Go |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Quezon City : |
| Name of producer, publisher, distributor, manufacturer | Josiah Go, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2017] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 491 pages : |
| Other physical details | illustrations |
| 336 ## - Content Type | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - Carrier Type | |
| Source | rdacarrier |
| Carrier type term | volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (pages 460-461) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing principles and strategies |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Customer relationship |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing opportunity analysis and consumer analysis |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing opportunity analysis : consumer analysis |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing opportunity analysis : buyer behavior |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Market opportunity analysis : market segmentation |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Developing the marketing mix |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Developing the marketing mix : value proposition (product and price) |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Developing the marketing mix : place |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Developing the marketing mix : promotional mix |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Managing the marketing effort (the marketing process) |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing plan |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Geographic subdivision | Philippines |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Business & money |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Go, Chiqui Escareal |
| Relator term | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Lost status | Library use only | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Room use only | Filipiniana | Cubao Branch | Cubao Branch | Filipiniana Section | 05/23/2019 | Purchased | 450.00 | 19-7966 (3) | F 658.8 G573p 2017 | 49852QC | c. 3 | Book | |
| Room use only | Filipiniana | Greater Project 4 Branch | Greater Project 4 Branch | Filipiniana Section | 05/23/2019 | Purchased | 450.00 | 19-7966 (5) | F 658.8 G573p 2017 | 49854QC | c. 5 | Book | |
| Room use only | Filipiniana | Main Library | Main Library | Filipiniana Section | 05/23/2019 | Purchased | 450.00 | 19-7966 (1) | F 658.8 G573p 2017 | 49850QC | c. 1 | Book | |
| Room use only | Filipiniana | North Fairview Branch | North Fairview Branch | Filipiniana Section | 05/23/2019 | Purchased | 450.00 | 19-7966 (2) | F 658.8 G573p 2017 | 49851QC | c. 2 | Book | |
| Room use only | Filipiniana | Payatas Lupang Pangako Branch | Payatas Lupang Pangako Branch | Filipiniana Section | 05/23/2019 | Purchased | 450.00 | 19-7966 (6) | F 658.8 G573p 2017 | 49855QC | c. 6 | Book | |
| Room use only | Filipiniana | Project 8 Branch | Project 8 Branch | Filipiniana Section | 05/23/2019 | Purchased | 450.00 | 19-7966 (4) | F 658.8 G573p 2017 | 49853QC | c. 4 | Book |