Introduction to marketing communication : an introduction approach / John Burnett, Sandra Moriarty
Material type:
TextPublisher: Upper Saddle River, NJ : Prentice-Hall, [1998]Description: xxxv, 659 pages : color illustrationsContent type: - text
- unmediated
- volume
- 0138957568
- 658.8
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Book
|
Main Library Reference Section | Reference | R 658.8 B946i 1998 (Browse shelf(Opens below)) | Room use only | 16802QC |
Browsing Main Library shelves, Shelving location: Reference Section, Collection: Reference Close shelf browser (Hides shelf browser)
| R 658.72 M739p 2016 Purchasing and supply chain management | R 658.8 B661e 2012 Essentials of marketing | R 658.8 B858 2007 Bringing technology to market : trends, cases, solutions | R 658.8 B946i 1998 Introduction to marketing communication : an introduction approach | R 658.8 C226b 2008 Basic marketing : a global-managerial approach | R 658.8 F874s 2015 Strategic social marketing | R 658.8 K87m 2003 Marketing management |
Includes bibliographical references and indexes.
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