What is a 21st century brand? : new thinking from the next generation of advertising leaders / edited by Nick Kendall

Contributor(s): Material type: TextTextPublisher: London : Kogan Page, [2015]Description: xiii, 416 pages : illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780749472627
Other title:
  • What is a twenty first century brand?
Subject(s): DDC classification:
  • 658.827
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Main Library Reference Section Reference R 658.827 W555 2015 (Browse shelf(Opens below)) Room use only 42751QC

Includes bibliographical references and index.

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