What is a 21st century brand? : new thinking from the next generation of advertising leaders
What is a 21st century brand? : new thinking from the next generation of advertising leaders
What is a twenty first century brand?
/ edited by Nick Kendall
- xiii, 416 pages : illustrations
Includes bibliographical references and index.
9780749472627
Branding (Marketing)
Brand name products
658.827
Includes bibliographical references and index.
9780749472627
Branding (Marketing)
Brand name products
658.827