MARC details
| 000 -LEADER |
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| fixed length control field |
02997nam a2200685 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250228093133.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250227s2019 ph a 000 0deng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789719494966 |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
QCPL |
| Description conventions |
rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.4092 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Go, Josiah |
| Relator term |
author |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The mavericks |
| Remainder of title |
: how 35 marketing rockstars think, strategize & execute |
| Statement of responsibility, etc. |
/ Josiah Go |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Quezon City : |
| Name of producer, publisher, distributor, manufacturer |
Mansmith and Fielders, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2019] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 266 pages : |
| Other physical details |
illustrations |
| 336 ## - Content Type |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 336 ## - Content Type |
|---|
| Source |
rdacontent |
| Content type term |
still image |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - Carrier Type |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
New category strategy / by Edgar Sia II |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Growing through innovation / by Jane Jimenez-Basas |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Play to win / by Albet Buddahim |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Using big data in predicting sales talent / by Kathleen Yu |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Understanding women achievers / by Aurora M. Suarez |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Insighting / by Miko Biscocho |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Sports retail trends / by Toby Claudio |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Creating a Filipino cosmetics brand / by Jacqe Yuengtian-Gutierrez |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Opportunity-seeking in underserved market / by Dar Ty-Nilo |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Tapping the underserved market / by Nol Montalbo |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Franchising a new category / by Richard Sanz |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Behavior modification / by Chris Manguera |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Marketing planning / by Ann Esteves |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Understanding customers intimately / by Jonn Terence Dy |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Managing brand portfolios / by Dorothy Dee-Ching |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Growing brands / by Francis Flores |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Brand strategy / by Maimai Madrid-Punzalan |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Formulating your big idea / by Christina Lao |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Advertising and promotion / by Candice Alabanza-Iyog |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
New rules of soap opera advertising / by Lester Estrada |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Service brand extension / by Audrey Tanco-Uy |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Services marketing / by Gladys Jane Chan |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Defending your brand / by Chad Sotelo |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Recapturing market leadership / by Pamela Tiu-Takai |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Strengthening old brands amidst new realities / by Kakam Gabunada |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Competing in the restaurant industry / by Raymund Magdaluyo |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Marketing to kids / by Jia Salindong-Du |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The future of shopper marketing / by Anson Dichaves |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Omni channel marketing / by Nicco Tan |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Channel trends in fast moving consumer goods / by Stephen Tu |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Franchising / by Chris Lim |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Food delivery / by Iceal Peñalosa |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Social media marketing / by Donald Lim |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Digital transformation / by Christian Lim |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Advocacy marketing / by Matt Pardiñas |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Method of acquisition |
Gift; |
| Source of acquisition |
Von Totanes; |
| Date of acquisition |
February 21, 2025; |
| Accession number |
133627d. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Leadership |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Success in business |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
Business & money |
| 9 (RLIN) |
10969 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |