The mavericks : how 35 marketing rockstars think, strategize & execute
Go, Josiah
The mavericks : how 35 marketing rockstars think, strategize & execute / Josiah Go - x, 266 pages : illustrations
New category strategy / by Edgar Sia II Growing through innovation / by Jane Jimenez-Basas Play to win / by Albet Buddahim Using big data in predicting sales talent / by Kathleen Yu Understanding women achievers / by Aurora M. Suarez Insighting / by Miko Biscocho Sports retail trends / by Toby Claudio Creating a Filipino cosmetics brand / by Jacqe Yuengtian-Gutierrez Opportunity-seeking in underserved market / by Dar Ty-Nilo Tapping the underserved market / by Nol Montalbo Franchising a new category / by Richard Sanz Behavior modification / by Chris Manguera Marketing planning / by Ann Esteves Understanding customers intimately / by Jonn Terence Dy Managing brand portfolios / by Dorothy Dee-Ching Growing brands / by Francis Flores Brand strategy / by Maimai Madrid-Punzalan Formulating your big idea / by Christina Lao Advertising and promotion / by Candice Alabanza-Iyog New rules of soap opera advertising / by Lester Estrada Service brand extension / by Audrey Tanco-Uy Services marketing / by Gladys Jane Chan Defending your brand / by Chad Sotelo Recapturing market leadership / by Pamela Tiu-Takai Strengthening old brands amidst new realities / by Kakam Gabunada Competing in the restaurant industry / by Raymund Magdaluyo Marketing to kids / by Jia Salindong-Du The future of shopper marketing / by Anson Dichaves Omni channel marketing / by Nicco Tan Channel trends in fast moving consumer goods / by Stephen Tu Franchising / by Chris Lim Food delivery / by Iceal Peñalosa Social media marketing / by Donald Lim Digital transformation / by Christian Lim Advocacy marketing / by Matt Pardiñas
9789719494966
Leadership
Success in business
658.4092
The mavericks : how 35 marketing rockstars think, strategize & execute / Josiah Go - x, 266 pages : illustrations
New category strategy / by Edgar Sia II Growing through innovation / by Jane Jimenez-Basas Play to win / by Albet Buddahim Using big data in predicting sales talent / by Kathleen Yu Understanding women achievers / by Aurora M. Suarez Insighting / by Miko Biscocho Sports retail trends / by Toby Claudio Creating a Filipino cosmetics brand / by Jacqe Yuengtian-Gutierrez Opportunity-seeking in underserved market / by Dar Ty-Nilo Tapping the underserved market / by Nol Montalbo Franchising a new category / by Richard Sanz Behavior modification / by Chris Manguera Marketing planning / by Ann Esteves Understanding customers intimately / by Jonn Terence Dy Managing brand portfolios / by Dorothy Dee-Ching Growing brands / by Francis Flores Brand strategy / by Maimai Madrid-Punzalan Formulating your big idea / by Christina Lao Advertising and promotion / by Candice Alabanza-Iyog New rules of soap opera advertising / by Lester Estrada Service brand extension / by Audrey Tanco-Uy Services marketing / by Gladys Jane Chan Defending your brand / by Chad Sotelo Recapturing market leadership / by Pamela Tiu-Takai Strengthening old brands amidst new realities / by Kakam Gabunada Competing in the restaurant industry / by Raymund Magdaluyo Marketing to kids / by Jia Salindong-Du The future of shopper marketing / by Anson Dichaves Omni channel marketing / by Nicco Tan Channel trends in fast moving consumer goods / by Stephen Tu Franchising / by Chris Lim Food delivery / by Iceal Peñalosa Social media marketing / by Donald Lim Digital transformation / by Christian Lim Advocacy marketing / by Matt Pardiñas
9789719494966
Leadership
Success in business
658.4092