Business writing today : a practical guide
Canavor, Natalie
Business writing today : a practical guide / Natalie Canavor - Fourth edition - xxvi, 382 pages
Includes index.
Part I. How to communicate in writing Chapter 1. Business writing—and you Chapter 2. How to build successful messages Chapter 3. Strategize your messaging Part II. Sharpen and energize your writing Chapter 4. Create the first draft Chapter 5. Edit and sharpen your writing Chapter 6. Use the techniques of persuasion Part III. The basics of business communication Chapter 7. Connect with everyday messages Chapter 8. Writing letters and more formal messages Chapter 9. Creating strong business materials Part 4. Writing for online and spoken media Chapter 10. Using the digital world strategically Chapter 11. Leverage your writing skills for spoken and visual media Part V. Into the future Chapter 12. Win your opportunities : writing for the hunt
9781071895368
Business writing
808.066
Business writing today : a practical guide / Natalie Canavor - Fourth edition - xxvi, 382 pages
Includes index.
Part I. How to communicate in writing Chapter 1. Business writing—and you Chapter 2. How to build successful messages Chapter 3. Strategize your messaging Part II. Sharpen and energize your writing Chapter 4. Create the first draft Chapter 5. Edit and sharpen your writing Chapter 6. Use the techniques of persuasion Part III. The basics of business communication Chapter 7. Connect with everyday messages Chapter 8. Writing letters and more formal messages Chapter 9. Creating strong business materials Part 4. Writing for online and spoken media Chapter 10. Using the digital world strategically Chapter 11. Leverage your writing skills for spoken and visual media Part V. Into the future Chapter 12. Win your opportunities : writing for the hunt
9781071895368
Business writing
808.066