Strategic management : concepts and cases
David, Fred R.
Strategic management : concepts and cases / Fred R. David - Twelfth edition - 325 pages : illustrations
Includes bibliographical references.
The nature of strategic management Strategy formulation Formulating the business vision and mission Making an external assessment Making an internal assessment Placing strategies into action Understanding strategy analysis and choice Strategy implementation Dealing with management and operations issues Dealing with marketing, finance/accounting, R&D, and MIS issues Strategy evaluation Reviewing, evaluating and controlling strategy Strategic management case analysis
9789810697013
Strategic planning
Strategic planning--Case studies.
658.4012
Strategic management : concepts and cases / Fred R. David - Twelfth edition - 325 pages : illustrations
Includes bibliographical references.
The nature of strategic management Strategy formulation Formulating the business vision and mission Making an external assessment Making an internal assessment Placing strategies into action Understanding strategy analysis and choice Strategy implementation Dealing with management and operations issues Dealing with marketing, finance/accounting, R&D, and MIS issues Strategy evaluation Reviewing, evaluating and controlling strategy Strategic management case analysis
9789810697013
Strategic planning
Strategic planning--Case studies.
658.4012