Sales training solutions

Sales training solutions / edited by Renie McClay - xi, 322 pages : illustrations

Includes bibliographical references and index.

What do salespeople want? / Becky Steward-Gross Getting leadership support / Jim Graham Sales managers as key stakeholders / Don Sterkel Building a business case for sales training / Bob Rickert Creating a stellar customer-centric sales force / Susanne Conrad Building a training program / Michael Rockelmann Making an outsourcing decision / Michael Rockelmann Making sales training fun, interactive, and educational / Renie McClay Creating effective product training / Diane M. Boewe Tech talk - teaching technology to sales professionals / Luann Irwin Developing strategies for sales training technology selection / William Magagna Measuring the impact of sales training / Gary Summy

9781419585449


Sales personnel--Training of
Selling

658.31245