Local cover image
Local cover image

Marketing management / by Carmelita Miranda-Gow

By: Contributor(s): Material type: TextTextPublisher: Mandaluyong City : National Book Store, [1990]Edition: Second editionDescription: xvii, 261 pagesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9710847740
Subject(s): DDC classification:
  • 658.8
Contents:
Introduction
Marketing and its environment
Focus on the consumer
Marketing research
Devising a marketing plan
Product planning and development
Markets and customer behavior
Industrial marketing
Channels of distribution
Brands and branding policies
Package and packaging policies
Advertising and sales promotion
Price and pricing policies
Sales management
Selling policies and practices
Stock control and inventory
International marketing
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Main Library Filipiniana Section Filipiniana F 658.8 G722m 1990 (Browse shelf(Opens below)) c. 2 Checked out 10/27/2022 93308d
Book Book Main Library Filipiniana Section Filipiniana F 658.8 G722m 1990 (Browse shelf(Opens below)) c. 1 Available 90616d

Includes bibliographical references (pages 258-261).

Introduction

Marketing and its environment

Focus on the consumer

Marketing research

Devising a marketing plan

Product planning and development

Markets and customer behavior

Industrial marketing

Channels of distribution

Brands and branding policies

Package and packaging policies

Advertising and sales promotion

Price and pricing policies

Sales management

Selling policies and practices

Stock control and inventory

International marketing

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer

Local cover image
Previous
Back to results
Next
Close