Marketing management : concepts and applications for strategic marketing planning

By: Material type: TextTextPublisher: Manila : Rex Book Store, [1998]Description: xxv, 524 pages : illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9712323900
Subject(s): DDC classification:
  • 658.8
Contents:
Understanding marketing and core concepts
The management process in marketing
The marketing management process
Marketing forecasting
The marketing mix
Product mix
Pricing mix
Promotions mix
Place mix
Multi-level marketing
Strategic marketing plan and budget
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Book Book Main Library Filipiniana Section Filipiniana F 658.8 L298m 1998 (Browse shelf(Opens below)) c. 1 Room use only 14089QC

Understanding marketing and core concepts

The management process in marketing

The marketing management process

Marketing forecasting

The marketing mix

Product mix

Pricing mix

Promotions mix

Place mix

Multi-level marketing

Strategic marketing plan and budget

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