Marketing management (Record no. 6125)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01095nam a22003617a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231110153217.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161201s1998 ph a|||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9712323900 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | QCPL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lao, Felix M. Jr. |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management |
| Remainder of title | : concepts and applications for strategic marketing planning |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Manila : |
| Name of producer, publisher, distributor, manufacturer | Rex Book Store, |
| Date of production, publication, distribution, manufacture, or copyright notice | [1998] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 524 pages : |
| Other physical details | illustrations |
| 336 ## - Content Type | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - Carrier Type | |
| Source | rdacarrier |
| Carrier type term | volume |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding marketing and core concepts |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The management process in marketing |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The marketing management process |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing forecasting |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The marketing mix |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Product mix |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pricing mix |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Promotions mix |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Place mix |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Multi-level marketing |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Strategic marketing plan and budget |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Business & money |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Lost status | Library use only | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Room use only | Filipiniana | Main Library | Main Library | Filipiniana Section | 11/13/2002 | Purchased | 274.00 | 02-508 | F 658.8 L298m 1998 | 14089QC | c. 1 | Book |