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The dynamics of mass communication : media in the digital age

By: Material type: TextTextPublisher: New York : McGraw-Hill, [2009]Edition: Tenth editionDescription: xxv, 457 pages : color illustrations + DVD-ROMContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780071287876
Subject(s): DDC classification:
  • 302.23
Contents:
Part I. The nature and history of mass communication
Chapter 1. Communication : mass and other forms
Chapter 2. Perspectives on mass communication
Chapter 3. Historical and cultural context
Part II. Media
Chapter 4. Newspapers
Chapter 5. Magazines
Chapter 6. Books
Chapter 7. Radio
Chapter 8. Sound recording
Chapter 9. Motion pictures
Chapter 10. Broadcast television
Chapter 11. Cable, satellite and internet television
Chapter 12. The Internet and the world wide web
Part III. Specific media professions
Chapter 13. New gathering and reporting
Chapter 14. Public relations
Chapter 15. Advertising
Part IV. Regulation of the mass media
Chapter 16. Formal controls : laws, rules, regulations
Chapter 17. Ethics and other informal controls
Part V. Impact of the media
Chapter 18. The global village : international and comparative media systems
Chapter 19. Social effects of mass communication
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Main Library Reference Section Reference R 302.23 D671d 2009 (Browse shelf(Opens below)) Room use only 20435QC

Includes bibliographical references and index.

Part I. The nature and history of mass communication

Chapter 1. Communication : mass and other forms

Chapter 2. Perspectives on mass communication

Chapter 3. Historical and cultural context

Part II. Media

Chapter 4. Newspapers

Chapter 5. Magazines

Chapter 6. Books

Chapter 7. Radio

Chapter 8. Sound recording

Chapter 9. Motion pictures

Chapter 10. Broadcast television

Chapter 11. Cable, satellite and internet television

Chapter 12. The Internet and the world wide web

Part III. Specific media professions

Chapter 13. New gathering and reporting

Chapter 14. Public relations

Chapter 15. Advertising

Part IV. Regulation of the mass media

Chapter 16. Formal controls : laws, rules, regulations

Chapter 17. Ethics and other informal controls

Part V. Impact of the media

Chapter 18. The global village : international and comparative media systems

Chapter 19. Social effects of mass communication

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