The dynamics of mass communication (Record no. 369)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01994nam a22005297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231103115423.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150623s2009 nyua|||| b||| 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071287876 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | QCPL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dominick, Joseph R. |
| Relator term | author |
| 245 14 - TITLE STATEMENT | |
| Title | The dynamics of mass communication |
| Remainder of title | : media in the digital age |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Tenth edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2009] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 457 pages : |
| Other physical details | color illustrations |
| Accompanying material | + DVD-ROM |
| 336 ## - Content Type | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - Carrier Type | |
| Source | rdacarrier |
| Carrier type term | volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I. The nature and history of mass communication |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1. Communication : mass and other forms |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 2. Perspectives on mass communication |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 3. Historical and cultural context |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part II. Media |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 4. Newspapers |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 5. Magazines |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 6. Books |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 7. Radio |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 8. Sound recording |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 9. Motion pictures |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 10. Broadcast television |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 11. Cable, satellite and internet television |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 12. The Internet and the world wide web |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part III. Specific media professions |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 13. New gathering and reporting |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 14. Public relations |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 15. Advertising |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part IV. Regulation of the mass media |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 16. Formal controls : laws, rules, regulations |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 17. Ethics and other informal controls |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part V. Impact of the media |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 18. The global village : international and comparative media systems |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 19. Social effects of mass communication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Lost status | Library use only | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Room use only | Reference | Main Library | Main Library | Reference Section | 06/23/2015 | Purchased | 2811.60 | 10-542 (1) | R 302.23 D671d 2009 | 20435QC | Book |