Introduction to mass communication : media literacy and culture
Material type:
TextPublisher: Boston : McGraw-Hill, [2006]Edition: Fourth editionDescription: xxxvi, 523 pages : illustrations + 1 CD-ROMContent type: - text
- unmediated
- volume
- 0071255095
- 302.23
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Book
|
Main Library Reference Section | Reference | R 302.23 B225i 2006 (Browse shelf(Opens below)) | Room use only | 19731QC |
Includes bibliographical references and and index.
Part 1. Laying the groundwork
Chapter 1. Mass communication, culture, and media literacy
Part II. Media, media industries, and media audiences
Chapter 2. Books
Chapter 3. Newspapers
Chapter 4. Magazines
Chapter 5. Film
Chapter 6. Radio and sound recording
Chapter 7. Television
Chapter 8. Cable and other multichannel services
Chapter 9. Video games
Chapter 10. The Internet and the world wide web : changing the paradigm
Part III. Supporting industries
Chapter 11. Public relations
Chapter 12. Advertising
Part IV. Mass mediated culture in the information age
Chapter 13. Theories and effects of mass communication
Chapter 14. Media freedom, regulation, and ethics
Chapter 15. Global media
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