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Public relations & advertising : learning, earning techniques / Peeta Bobby Vardhan, Challa Ramakrishna & Challa Krishnaveer Abhishek

By:

Vardhan, Peeta Bobby [author]

Contributor(s):

Material type: Text

TextPublisher: New Delhi : Paradise Press, 2023Edition: First editionDescription: xx, 142 pages : illustrationsContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9789392333866

Other title:

Public relations and advertising

Subject(s):

DDC classification:

Contents:

Part I. Public relations

Introduction

Public relation process

Communication

Theories of mass communication

Development communication

Role of PR in public affairs

Public relations organization

Media management

Approaches to PR and media analysis

Part II. Advertising

Advertising : an overview

Origin and evolution of advertising

Fundamentals of advertising

Art of advertising language

Advertising and marketing

Advertising effectiveness

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Book	Lagro Branch Reference Section	Reference	R 659 V291p 2023 (Browse shelf(Opens below))	c. 3	Room use only	58019QC
Book	Main Library Reference Section	Reference	R 659 V291p 2023 (Browse shelf(Opens below))	c. 1	Room use only	58017QC

Include bibliographical references (pages [139]-140) and index.