Public relations & advertising (Record no. 25763)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01701nam a22004937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250327101728.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250325s2023 ii a b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789392333866 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | QCPL |
| Description conventions | rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Vardhan, Peeta Bobby |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Public relations & advertising |
| Remainder of title | : learning, earning techniques |
| Statement of responsibility, etc. | / Peeta Bobby Vardhan, Challa Ramakrishna & Challa Krishnaveer Abhishek |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Public relations and advertising |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New Delhi : |
| Name of producer, publisher, distributor, manufacturer | Paradise Press, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 142 pages : |
| Other physical details | illustrations |
| 336 ## - Content Type | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - Carrier Type | |
| Source | rdacarrier |
| Carrier type term | volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Include bibliographical references (pages [139]-140) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I. Public relations |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Public relation process |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Communication |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Theories of mass communication |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Development communication |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Role of PR in public affairs |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Public relations organization |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Media management |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Approaches to PR and media analysis |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part II. Advertising |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Advertising : an overview |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Origin and evolution of advertising |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Fundamentals of advertising |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Art of advertising language |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Advertising and marketing |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Advertising effectiveness |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ramakrishna, Challa |
| Relator term | author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Abhishek, Challa Krishnaveer |
| Relator term | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Lost status | Library use only | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| In Processing | Reference | Cubao Branch | Cubao Branch | Reference Section | 12/17/2024 | Purchased | 4484.00 | 2024-07-02-2982-01-1122 | R 659 V291p 2023 | 58018QC | c. 2 | Book | |
| Room use only | Reference | Lagro Branch | Lagro Branch | Reference Section | 12/17/2024 | Purchased | 4484.00 | 2024-07-02-2983-01-1122 | R 659 V291p 2023 | 58019QC | c. 3 | Book | |
| Room use only | Reference | Main Library | Main Library | Reference Section | 12/17/2024 | Purchased | 4484.00 | 2024-07-02-2981-01-1122 | R 659 V291p 2023 | 58017QC | c. 1 | Book | |
| In Processing | Reference | Project 8 Branch | Project 8 Branch | Reference Section | 12/17/2024 | Purchased | 4484.00 | 2024-07-02-2984-01-1122 | R 659 V291p 2023 | 58020QC | c. 4 | Book |