Marketing to women : how to increase your share of the world's largest market / Marti Barletta

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Material type: Text

TextPublisher: Chicago, Illinois : Dearborn Trade Publishing, [2006]Edition: Second editionDescription: xxxiv, 325 pages : illustrationsContent type:

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Contents:

Part 1. Why market to women?

Part 2. The gendertrends marketing model-why and how women reach different brand purchase decisions

Part 3. Practical applications - strategies and tactics

Part 4. The bigger picture

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	Balingasa Branch Reference Section	Circulation	C 658.804 B257m 2006 (Browse shelf(Opens below))	Available	128126d

Includes bibliographical references (pages 309-316) and index.

Part 1. Why market to women?

Part 2. The gendertrends marketing model-why and how women reach different brand purchase decisions

Part 3. Practical applications - strategies and tactics

Part 4. The bigger picture

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