Marketing to women : how to increase your share of the world's largest market
Barletta, Marti
Marketing to women : how to increase your share of the world's largest market / Marti Barletta - Second edition - xxxiv, 325 pages : illustrations
Includes bibliographical references (pages 309-316) and index.
Part 1. Why market to women? Part 2. The gendertrends marketing model-why and how women reach different brand purchase decisions Part 3. Practical applications - strategies and tactics Part 4. The bigger picture
1419520199
Women consumers
Marketing
658.804
Marketing to women : how to increase your share of the world's largest market / Marti Barletta - Second edition - xxxiv, 325 pages : illustrations
Includes bibliographical references (pages 309-316) and index.
Part 1. Why market to women? Part 2. The gendertrends marketing model-why and how women reach different brand purchase decisions Part 3. Practical applications - strategies and tactics Part 4. The bigger picture
1419520199
Women consumers
Marketing
658.804