Local cover image
Local cover image

Electronic commerce : the strategic perspective / Richard T. Watson [and three others]

By: Contributor(s): Material type: TextTextPublisher: [Place of publication not identified] : [publisher not identified], [2014]Description: 1 online resource (x, 104 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
Subject(s): DDC classification:
  • 658.84
Online resources:
Contents:
Electronic commerce technology / Richard T. Watson
Web strategy : attracting and retaining visitors / Richard T. Watson
Promotion : integrated web communications / George Zinkhan
Promotion and purchase : measuring effectiveness / Pierre Berthon
Distribution / Leyland F. Pitt
Pricing / Leyland F. Pitt
Post-modernism and the web : societal effects / Pierre Berthon
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Status Barcode
eBook (Free & Open Access) eBook (Free & Open Access) Accessible online Circulation Available EB-00554

Includes bibliographical references.

Electronic commerce technology / Richard T. Watson

Web strategy : attracting and retaining visitors / Richard T. Watson

Promotion : integrated web communications / George Zinkhan

Promotion and purchase : measuring effectiveness / Pierre Berthon

Distribution / Leyland F. Pitt

Pricing / Leyland F. Pitt

Post-modernism and the web : societal effects / Pierre Berthon

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer

Local cover image