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Electronic commerce : the strategic perspective

Watson, Richard T.

Electronic commerce : the strategic perspective / Richard T. Watson [and three others] - 1 online resource (x, 104 pages) : illustrations

Includes bibliographical references.

Electronic commerce technology / Richard T. Watson Web strategy : attracting and retaining visitors / Richard T. Watson Promotion : integrated web communications / George Zinkhan Promotion and purchase : measuring effectiveness / Pierre Berthon Distribution / Leyland F. Pitt Pricing / Leyland F. Pitt Post-modernism and the web : societal effects / Pierre Berthon

Subjects--Topical Terms:
Electronic commerce

Dewey Class. No.: 658.84

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