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Retailing management / Michael Levy, Barton A. Weitz

By: Contributor(s): Material type: TextTextPublisher: New York : McGraw-Hill, [2001]Edition: Fourth editionDescription: xxvii, 754 pages : illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0072315776
Subject(s): DDC classification:
  • 658.87
Contents:
Introduction to the world of retailing
Store-based retailing
Electronic and nonstore retailing
The retail customer
Customer buying behavior
Retail market strategy
Financial strategy
Retail locations
Site selection
Organization structure and human resource management
Information systems and supply chain management
Planning merchandise assortments
Buying systems
Buying merchandise
Pricing
Retail communication mix
Managing the store
Store layout, design, and visual merchandising
Customer services
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Main Library Reference Section Circulation C 658.87 L668r 2001 (Browse shelf(Opens below)) Available 107072d

Includes bibliographical references (pages 694-721) and indexes.

Introduction to the world of retailing

Store-based retailing

Electronic and nonstore retailing

The retail customer

Customer buying behavior

Retail market strategy

Financial strategy

Retail locations

Site selection

Organization structure and human resource management

Information systems and supply chain management

Planning merchandise assortments

Buying systems

Buying merchandise

Pricing

Retail communication mix

Managing the store

Store layout, design, and visual merchandising

Customer services

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