Retailing management
Levy, Michael
Retailing management / Michael Levy, Barton A. Weitz - Fourth edition - xxvii, 754 pages : illustrations
Includes bibliographical references (pages 694-721) and indexes.
Introduction to the world of retailing Store-based retailing Electronic and nonstore retailing The retail customer Customer buying behavior Retail market strategy Financial strategy Retail locations Site selection Organization structure and human resource management Information systems and supply chain management Planning merchandise assortments Buying systems Buying merchandise Pricing Retail communication mix Managing the store Store layout, design, and visual merchandising Customer services
0072315776
Retail trade--Management
658.87
Retailing management / Michael Levy, Barton A. Weitz - Fourth edition - xxvii, 754 pages : illustrations
Includes bibliographical references (pages 694-721) and indexes.
Introduction to the world of retailing Store-based retailing Electronic and nonstore retailing The retail customer Customer buying behavior Retail market strategy Financial strategy Retail locations Site selection Organization structure and human resource management Information systems and supply chain management Planning merchandise assortments Buying systems Buying merchandise Pricing Retail communication mix Managing the store Store layout, design, and visual merchandising Customer services
0072315776
Retail trade--Management
658.87