The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business / David Meerman Scott
Material type:
TextPublisher: Hoboken, New Jersey : John Wiley & Sons, [2016]Edition: Revised and expandedDescription: xi, 292 pagesContent type: - text
- unmediated
- volume
- 9781119272427
- 658.85
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Includes index.
The old world of sales and service
The new rules of sales and service
Your story
Integrating marketing and sales with buyer personas
The sales cycle is now the buying cycle
Agile, real-time social sales
The new service imperative
Agile, real-time social service
The social you
Your social company
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