| 000 | 00788nam a22002657a 4500 | ||
|---|---|---|---|
| 999 |
_c8696 _d8695 |
||
| 003 | OSt | ||
| 005 | 20231110153256.0 | ||
| 008 | 171030s2005 nyua|||| |||| 001 0 eng d | ||
| 020 | _a007124218X | ||
| 040 | _cQCPL | ||
| 082 | _a658.8 | ||
| 100 |
_aLal, Rajiv _eauthor |
||
| 245 | 1 | 0 |
_aMarketing management _b: text and cases _c/ Rajiv Lal, John A. Quelch, V. Kasturi Rangan |
| 264 | 1 |
_aNew York : _bMcGraw-Hill, _c[2005] |
|
| 300 |
_axiii, 812 pages : _billustrations |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 500 | _aIncludes index. | ||
| 650 |
_aMarketing _xManagement _vCase studies |
||
| 700 |
_aQuelch, John A. _eauthor |
||
| 700 |
_aRangan, V. Kasturi _eauthor |
||
| 942 |
_2ddc _cBOOK |
||
| 690 | _aBusiness & money | ||