| 000 | 00804nam a22002657a 4500 | ||
|---|---|---|---|
| 999 |
_c8694 _d8693 |
||
| 003 | OSt | ||
| 005 | 20231110153255.0 | ||
| 008 | 171030s2001 inua|||| b||| 001 0 eng d | ||
| 020 | _a9814096539 | ||
| 040 | _cQCPL | ||
| 082 | _a658.827 | ||
| 100 |
_aNicolino, Patricia F. _eauthor |
||
| 245 | 1 | 4 | _aThe complete idiot's guide to brand management |
| 264 | 1 |
_aIndianapolis, IN : _bAlpha Books, _c[2001] |
|
| 300 |
_axxiii, 330 pages : _billustrations |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references (pages [299]-304) and index. | ||
| 650 |
_aBrand name products _xManagement |
||
| 650 | _aBranding (Marketing) | ||
| 650 | _aProduct management | ||
| 942 |
_2ddc _cBOOK |
||
| 690 | _aBusiness & money | ||