| 000 | 01499nam a22004697a 4500 | ||
|---|---|---|---|
| 999 |
_c6729 _d6728 |
||
| 003 | OSt | ||
| 005 | 20231110153231.0 | ||
| 008 | 170314s1990 ph | b 000 0 eng d | ||
| 020 | _a9710847740 | ||
| 040 | _cQCPL | ||
| 082 | _a658.8 | ||
| 100 | 1 |
_aGow, Carmelita Miranda _eauthor |
|
| 245 | 1 | 0 |
_aMarketing management _c/ by Carmelita Miranda-Gow |
| 250 | _aSecond edition | ||
| 264 | 1 |
_aMandaluyong City : _bNational Book Store, _c[1990] |
|
| 300 | _axvii, 261 pages | ||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references (pages 258-261). | ||
| 505 | 0 | _aIntroduction | |
| 505 | 0 | _aMarketing and its environment | |
| 505 | 0 | _aFocus on the consumer | |
| 505 | 0 | _aMarketing research | |
| 505 | 0 | _aDevising a marketing plan | |
| 505 | 0 | _aProduct planning and development | |
| 505 | 0 | _aMarkets and customer behavior | |
| 505 | 0 | _aIndustrial marketing | |
| 505 | 0 | _aChannels of distribution | |
| 505 | 0 | _aBrands and branding policies | |
| 505 | 0 | _aPackage and packaging policies | |
| 505 | 0 | _aAdvertising and sales promotion | |
| 505 | 0 | _aPrice and pricing policies | |
| 505 | 0 | _aSales management | |
| 505 | 0 | _aSelling policies and practices | |
| 505 | 0 | _aStock control and inventory | |
| 505 | 0 | _aInternational marketing | |
| 650 |
_aMarketing _xManagement |
||
| 700 | 1 |
_aMiranda, Gregorio S. _eauthor |
|
| 942 |
_2ddc _cBOOK |
||
| 690 | _aBusiness & money | ||