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999 |
_c6644 _d6643 |
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003 | OSt | ||
005 | 20240129112726.0 | ||
008 | 170310s2005 ph b 001 0 eng d | ||
020 | _a9719326808 | ||
040 |
_cQCPL _erda |
||
082 | _a629.1309599 | ||
100 | 1 |
_aZapanta, Avelino L. _eauthor |
|
245 | 1 | 0 |
_a100 years of Philippine Aviation 1909- 2009 _b: a focus on airline management _c/ Avelino L. Zapanta |
250 | _aFirst edition | ||
264 | 1 |
_aRizal : _bALZ Publishing, _c2005 |
|
300 |
_axvi, 763 pages : _billustrations |
||
336 |
_2rdacontent _atext |
||
337 |
_2rdamedia _aunmediated |
||
338 |
_2rdacarrier _avolume |
||
504 | _aIncludes bibliographical references (pages 745- 748). | ||
505 | 0 | _aBook 1. Basic concepts of flight & aviation highlights | |
505 | 0 | _aThe principles of flight | |
505 | 0 | _aThe aircraft | |
505 | 0 | _aAviation history : the pioneers | |
505 | 0 | _aHighlights of Philippine aviation | |
505 | 0 | _aPrognosis : age of low-cost carriers and Arab airlines | |
505 | 0 | _aBook 2. Airline organizations, functions and operations | |
505 | 0 | _aAirline organization | |
505 | 0 | _aAdministration | |
505 | 0 | _aCommercial | |
505 | 0 | _aFinancial | |
505 | 0 | _aLine operations | |
505 | 0 | _aBook 3. Airline economics | |
505 | 0 | _aAir transport industry | |
505 | 0 | _aAircraft acquisition | |
505 | 0 | _aAircraft configuration | |
505 | 0 | _aAircraft utilization | |
505 | 0 | _aCommonality | |
505 | 0 | _aPayload range | |
505 | 0 | _aFuel & oil | |
505 | 0 | _aOutsourcing | |
505 | 0 | _aLow-cost carriers | |
505 | 0 | _aImpacts of series of unforeseen events | |
505 | 0 | _aBook 4. Airline aeropolitics | |
505 | 0 | _aChicago convention of 1944 | |
505 | 0 | _aPhilippine regulatory framework | |
505 | 0 | _aAir traffic rights : five freedoms of the air | |
505 | 0 | _aBilateral system of air traffic negotiation | |
505 | 0 | _aDegree of liberalization | |
505 | 0 | _aAir traffic right of the Philippines | |
505 | 0 | _aContentious air traffic rights of the Philippines | |
505 | 0 | _aValue of a national flag carrier | |
505 | 0 | _aRole of global industry association | |
505 | 0 | _aBook 5. Airline marketing | |
505 | 0 | _aAirline market place | |
505 | 0 | _aAirline marketing balancing act | |
505 | 0 | _aAirline marketing management process | |
505 | 0 | _aAirline marketing mix : products & services | |
505 | 0 | _aAirline marketing mix : pricing | |
505 | 0 | _aAirline marketing mix : pipeline | |
505 | 0 | _aAirline marketing mix : promotion | |
505 | 0 | _aAirline marketing of the future | |
650 |
_aAirlines _zPhilippines _xManagement |
||
650 |
_aAeronautics _zPhilippines _xHistory |
||
655 | _2lcgft | ||
690 |
_aFilipiniana _910986 |
||
942 |
_2ddc _cBOOK |