000 02767nam a22007817a 4500
999 _c6644
_d6643
003 OSt
005 20240129112726.0
008 170310s2005 ph b 001 0 eng d
020 _a9719326808
040 _cQCPL
_erda
082 _a629.1309599
100 1 _aZapanta, Avelino L.
_eauthor
245 1 0 _a100 years of Philippine Aviation 1909- 2009
_b: a focus on airline management
_c/ Avelino L. Zapanta
250 _aFirst edition
264 1 _aRizal :
_bALZ Publishing,
_c2005
300 _axvi, 763 pages :
_billustrations
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references (pages 745- 748).
505 0 _aBook 1. Basic concepts of flight & aviation highlights
505 0 _aThe principles of flight
505 0 _aThe aircraft
505 0 _aAviation history : the pioneers
505 0 _aHighlights of Philippine aviation
505 0 _aPrognosis : age of low-cost carriers and Arab airlines
505 0 _aBook 2. Airline organizations, functions and operations
505 0 _aAirline organization
505 0 _aAdministration
505 0 _aCommercial
505 0 _aFinancial
505 0 _aLine operations
505 0 _aBook 3. Airline economics
505 0 _aAir transport industry
505 0 _aAircraft acquisition
505 0 _aAircraft configuration
505 0 _aAircraft utilization
505 0 _aCommonality
505 0 _aPayload range
505 0 _aFuel & oil
505 0 _aOutsourcing
505 0 _aLow-cost carriers
505 0 _aImpacts of series of unforeseen events
505 0 _aBook 4. Airline aeropolitics
505 0 _aChicago convention of 1944
505 0 _aPhilippine regulatory framework
505 0 _aAir traffic rights : five freedoms of the air
505 0 _aBilateral system of air traffic negotiation
505 0 _aDegree of liberalization
505 0 _aAir traffic right of the Philippines
505 0 _aContentious air traffic rights of the Philippines
505 0 _aValue of a national flag carrier
505 0 _aRole of global industry association
505 0 _aBook 5. Airline marketing
505 0 _aAirline market place
505 0 _aAirline marketing balancing act
505 0 _aAirline marketing management process
505 0 _aAirline marketing mix : products & services
505 0 _aAirline marketing mix : pricing
505 0 _aAirline marketing mix : pipeline
505 0 _aAirline marketing mix : promotion
505 0 _aAirline marketing of the future
650 _aAirlines
_zPhilippines
_xManagement
650 _aAeronautics
_zPhilippines
_xHistory
655 _2lcgft
690 _aFilipiniana
_910986
942 _2ddc
_cBOOK