| 000 | 01132nam a22003737a 4500 | ||
|---|---|---|---|
| 999 |
_c6126 _d6125 |
||
| 003 | OSt | ||
| 005 | 20231110153217.0 | ||
| 008 | 161201b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9712307638 | ||
| 040 | _cQCPL | ||
| 082 | _a658.8 | ||
| 100 | _aMedina, Roberto G. | ||
| 245 | _aPrinciples of marketing | ||
| 260 |
_aManila : _bRex Book Store, _c©1990 |
||
| 300 |
_axvi, 197 pages : _billustrations |
||
| 504 | _aIncludes bibliographical and index. | ||
| 505 | _aAn overview of marketing | ||
| 505 | _aMarkets and market segmentation | ||
| 505 | _aMarketing research and information systems | ||
| 505 | _aThe product | ||
| 505 | _aThe price | ||
| 505 | _aChannels of distribution | ||
| 505 | _aPhysical distribution | ||
| 505 | _aRetailing and wholesaling | ||
| 505 | _aPersonal selling | ||
| 505 | _aAdvertising, publicity and sales promotion | ||
| 505 | _aServices marketing and nonbusiness marketing | ||
| 505 | _aInternational marketing | ||
| 505 | _aMarketing planning and control | ||
| 505 | _aMarketing and society | ||
| 650 | _aMarketing | ||
| 942 |
_2ddc _cBOOK |
||
| 690 | _aBusiness & money | ||