| 000 | 01095nam a22003617a 4500 | ||
|---|---|---|---|
| 999 |
_c6125 _d6124 |
||
| 003 | OSt | ||
| 005 | 20231110153217.0 | ||
| 008 | 161201s1998 ph a|||| |||| 00| 0 eng d | ||
| 020 | _a9712323900 | ||
| 040 | _cQCPL | ||
| 082 | _a658.8 | ||
| 100 |
_aLao, Felix M. Jr. _eauthor |
||
| 245 | 1 | 0 |
_aMarketing management _b: concepts and applications for strategic marketing planning |
| 264 | 1 |
_aManila : _bRex Book Store, _c[1998] |
|
| 300 |
_axxv, 524 pages : _billustrations |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 505 | 0 | _aUnderstanding marketing and core concepts | |
| 505 | _aThe management process in marketing | ||
| 505 | _aThe marketing management process | ||
| 505 | _aMarketing forecasting | ||
| 505 | _aThe marketing mix | ||
| 505 | _aProduct mix | ||
| 505 | _aPricing mix | ||
| 505 | _aPromotions mix | ||
| 505 | _aPlace mix | ||
| 505 | _aMulti-level marketing | ||
| 505 | _aStrategic marketing plan and budget | ||
| 650 | _aMarketing management | ||
| 942 |
_2ddc _cBOOK |
||
| 690 | _aBusiness & money | ||