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999 _c5590
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008 160921m20092010si a|||| b||| 001 0 eng d
020 _a9789812728517
040 _cQCPL
_erda
082 _a910.688
100 1 _aMiddleton, Victor T. C.
_eauthor
245 1 0 _aMarketing in travel and tourism
_c/ Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod
250 _aFourth edition
264 1 _aSingapore :
_bElsevier,
_c[2010]
300 _axxv, 502 pages :
_billustrations
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references (pages 487-491) and index.
650 _aTourism
_xMarketing
655 _2lcgft
700 1 _aFyall, Alan
_eauthor
700 1 _aMorgan, Michael
_eauthor
700 1 _aRanchhod, Ashok
_econtributor
942 _2ddc
_cBOOK
690 _aBusiness & money