| 000 | 02259nam a22002777a 4500 | ||
|---|---|---|---|
| 999 |
_c5321 _d5321 |
||
| 003 | OSt | ||
| 005 | 20231108165608.0 | ||
| 008 | 160818b2004 ph ||||| |||| 00| 0 eng d | ||
| 020 | _a97154223922 | ||
| 040 |
_cQCPL _erda |
||
| 082 | _a302.20599 | ||
| 100 | 1 |
_aPernia, Elena E. _eauthor |
|
| 245 | 1 | 0 |
_aCommunication research in the Philippines _b: issues and methods _c/ Elena E. Pernia |
| 264 | 1 |
_aQuezon City : _bThe University of the Philippines Press, _c[2004] |
|
| 300 |
_avii, 127 pages : _billustrations |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references. | ||
| 505 | _aAn overview into the study of communication -- Studying communication -- Some basic foundations of research: Some foundations of contemporary social research -- Designing communication research -- Content analysis: Defining content analysis -- Semantic content analysis -- The illustrious history of communication media content analysis design -- Variables and their measures appropriate for structural content analysis -- Reception analysis: The rationale for reception analysis -- Designing reception analysis: Marrying the concern for media form, content and audiences -- Methods of reception analysis -- -- Field research: The interpretive and critical frameworks of field research -- Field research design -- Field research methods -- Data collection methods overlapping with data analysis -- Data analysis procedures -- Observing meetings: A method for studying organizational climate : Trends in organizational climate research -- Studying the organizational climate -- Studying internet communication: Analyzing web pages -- A little internet history -- Some definition of terms -- Internet communications: Medium or message? -- Web content analysis -- Concepts and indicators for web content analysis -- Limitations of the method -- Communication research in the Philippines: Implications for a research agenda : Rationale for an ICT focus in communication research -- A communication research agenda. | ||
| 650 |
_aCommunication _vResearch _xMethodology |
||
| 650 |
_aCommunication _zPhilippines |
||
| 655 | _2lcgft | ||
| 942 |
_2ddc _cBOOK |
||
| 690 | _aFilipiniana | ||