| 000 | 00825nam a22002897a 4500 | ||
|---|---|---|---|
| 999 |
_c4728 _d4728 |
||
| 003 | OSt | ||
| 005 | 20231110153153.0 | ||
| 008 | 160613s2007 nju||||| b||| 001 0 eng d | ||
| 020 | _a9780470050767 | ||
| 040 |
_cQCPL _erda |
||
| 082 | _a658.83 | ||
| 100 |
_aAaker, David A. _eauthor |
||
| 245 | 1 | 0 |
_aMarketing research _c/ David A. Aaker, V. Kumar, George S. Day |
| 250 | _aNinth edition | ||
| 264 | 1 |
_aHoboken, NJ : _bJohn Wiley & Sons, _c[2007] |
|
| 300 | _axvii, 774 pages | ||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _aMarketing research | ||
| 655 | _2lcgft | ||
| 700 |
_aKumar, V. _eauthor |
||
| 700 |
_aDay, George S. _eauthor |
||
| 942 |
_2ddc _cBOOK |
||
| 690 | _aBusiness & money | ||