| 000 | 00809nam a22002777a 4500 | ||
|---|---|---|---|
| 999 |
_c4128 _d4128 |
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| 003 | OSt | ||
| 005 | 20231110153144.0 | ||
| 008 | 160601b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780073381152 | ||
| 040 |
_cQCPL _erda |
||
| 082 | _a658.8 | ||
| 100 | _aWalker, Orville C. | ||
| 245 |
_aMarketing strategy _b: a decision-focused approach _c/ Orville C. Walker, Jr., John W. Mullins |
||
| 250 | _a7th ed. | ||
| 264 | 1 |
_aNew York : _bMcGraw-Hill/Irwin, _c[2011] |
|
| 300 |
_axv, 352 p. : _bill. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 |
_aMarketing _xManagement |
||
| 655 | _2lcgft | ||
| 700 | _aMullins, John W. | ||
| 942 |
_2ddc _cBOOK |
||
| 690 | _aBusiness & money | ||