000			01994nam a22005297a 4500
999			_c369 _d369
003			OSt
005			20231103115423.0
008			150623s2009 nyua|||| b||| 001 0 eng
020			_a9780071287876
040			_cQCPL
082			_a302.23
100	1		_aDominick, Joseph R. _eauthor
245	1	4	_aThe dynamics of mass communication _b: media in the digital age
250			_aTenth edition
264		1	_aNew York : _bMcGraw-Hill, _c[2009]
300			_axxv, 457 pages : _bcolor illustrations _e+ DVD-ROM
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505	0		_aPart I. The nature and history of mass communication
505	0		_aChapter 1. Communication : mass and other forms
505	0		_aChapter 2. Perspectives on mass communication
505	0		_aChapter 3. Historical and cultural context
505	0		_aPart II. Media
505	0		_aChapter 4. Newspapers
505	0		_aChapter 5. Magazines
505	0		_aChapter 6. Books
505	0		_aChapter 7. Radio
505	0		_aChapter 8. Sound recording
505	0		_aChapter 9. Motion pictures
505	0		_aChapter 10. Broadcast television
505	0		_aChapter 11. Cable, satellite and internet television
505	0		_aChapter 12. The Internet and the world wide web
505	0		_aPart III. Specific media professions
505	0		_aChapter 13. New gathering and reporting
505	0		_aChapter 14. Public relations
505	0		_aChapter 15. Advertising
505	0		_aPart IV. Regulation of the mass media
505	0		_aChapter 16. Formal controls : laws, rules, regulations
505	0		_aChapter 17. Ethics and other informal controls
505	0		_aPart V. Impact of the media
505	0		_aChapter 18. The global village : international and comparative media systems
505	0		_aChapter 19. Social effects of mass communication
650			_aMass media
942			_2ddc _cBOOK